We recorded the joy and thoughts of our 3 WIF pledge coaches, who we have supported on their coaching journey. They witnessed, often first-hand the explosion of interest in women's football. 

We worked with The FA and our evaluation partner Think Beyond to help over 70 organisations around the country collect data on the arts and heritage programme, running alongside the UEFA Women's EURO 2022 tournament. Former female players shared their experiences or were honoured in libraries and exhibitions; dance and performing arts were used to amplify both the joy of football but also the history of women being banned from playing for so long and the struggles for recognition, which lasted until only very recently.

Prejudice still exists, as anyone speaking out for equality knows too well, but this summer provided vibrant evidence of social change in terms of attitudes, not just to women's sport, but gender equality in general.

At Upshot as a team, we loved the tournament - from the tense drawing of the 'office' sweepstake to enjoying a team afternoon, to be together after so much remote working and watch the spectacle of the quarter final England vs Spain, on a beautiful day in Brighton. The match was one of the best - Spain playing some stunning football and England digging deep to find the extra-time winner - Georgia Stanway's shot heading straight for us as we stood behind the goal! A magic moment we were able to share together.