Today, Upshot are proud to present with the Premier League, The FA and Government’s Football Foundation at the Why Sports conference in Westminster, London alongside prestigious speakers such as:

• Stephanie Peacock MP, Minister Sport, Civil Society and Youth.
• Dr William Bird CEO, Intelligent Health.
• Lisa Dodd-Mayne, Executive Director for Place, Sport England. 

And many others, including our friends from Sported, Sport in Mind, Street Games. For the packed agenda full of inspiring workshops and case studies click here. 

Upshot’s senior consultant, Lin Wilson will take to the stage with Maddy Ford, programme manager from the Football Foundation, to share how Active Through Football has become a leading place-based, data-driven community programme in England. With input also from evaluation partner, Leeds Beckett University, we want to show how collaboration, learning and sharing can enable a programme to evolve to suit the needs of individual communities and become even more than the sum of its parts. 

Our presentation will cover:

• The original concept of Active Through Football and how the scope and impact has broadened to be even more than football and sport.
• Planning your data collection and enabling the workforce through a continuous community of learning.
• Tech & Tools – Including whether to buy or build a system, using a Theory of Change, Ripple Effect Mapping, visualisation of the Data through an Upshot interactive dashboard and sharing compelling impact stories.  

The Active Through Football Resource Pack is available below: